Flux

William Cheshire is a bespoke Jewellery maker based in East London. He needed a brand film to showcase the quality materials and unique design that he brings to jewellery making. Collaborating with director Michael Drayton we developed a concept that would take the viewer from raw material all the way to finished ring — creatively recreating each stage of the process in a beautiful and elegant way. The film will be used across digital and social media platforms.