Collaborating with designer Hugo Eccles of UNTLD MOTO, we created a film for the iconic XP electric motorcycle. Inspired by the XP’s radical design, Eccles’ meticulous process and a general shift towards sustainable innovation, where electrification is rapidly reshaping expectations, we structured the film around the concept of ‘Genesis’ —

Building the motorcycle from the ground up and assembling each component piece by piece. Precision-crafted studio shots that echo the designer’s own attention to detail are interwoven with high-energy riding sequences that showcase the motorcycle’s beauty and rideability. This approach not only allowed us to celebrate Eccles’ visionary design, but also served as a fitting way to announce “a new era in motorcycling.”